Business

Coffee with Queenie Recap: How do I find more people in my "target market"?

Each week, professionals are invited to ask Erica any business related question via email or special access conference call on Friday mornings. To find out how you can receive access to the private "Coffee with Queenie" mastermind call, email Erica at Erica@thequeenofresults.com

Each week, professionals are invited to ask Erica any business related question via email or special access conference call on Friday mornings. To find out how you can receive access to the private "Coffee with Queenie" mastermind call, email Erica at Erica@thequeenofresults.com

How many of you would love to have unlimited connections to your ideal target market? What about finding the key to being more efficient at networking events? If you said "yes" to either of these questions, today’s “Coffee with Queenie” recap is for you!

Last week, Tim from Florida wrote:

Do you have any ideas for reaching out to writers, other than reaching out to writing groups and attending book fairs? Also, what is the best way to use or utilize my time while in a network event?

These are both very great questions, Tim and I will tackle them one at a time:

To answer your first question: When I think of writers, I instantly think of best selling authors. These individuals probably did not wake up one morning and decide they were going to pen the next “best seller”. I would imagine they were getting their message out into the public with other mediums, like blogging, podcasting, videos and so on. My question to you is, are you currently following any bloggers in your genre of writing? This might be a great start to finding more writers, as they are already writing and building a “following”. They may be dreaming of writing a book one day. By connecting with them and establishing credibility NOW, may give you the upper hand when they are finally ready to take that next step. 

As far as addressing your second question: I am a big fan of networking events. I have learned that the most important “time saving” techniques for all networking activities is to the following:

First, go there with a clear intention. Know who you are wanting to meet. If “they” are not at the event, ask those who are already at the event, “who do you know that____?”

Second, ask others how you can assist them (Who are they looking for? Do you have a connect to a resource for them?) This gives you a reason to follow up.

Third, (you guessed it) block out time for following up with the contacts you meet within 24 to 48 hours.  If you are not willing to follow up, you are wasting precious time by going to the event in the first place.

There you go, Tim. I hope I have been able to answer your questions. Thanks for connecting!

How about you? Do you have a specific question for me about being more efficient in your career? Ask me your question today. I would love to help you create the business & life you absolutely desire.

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